Here are five tips to get you started:
- Get to your point right away. You may lose your reader with three introductory sentences.
- Use short paragraphs—and stick to one idea per paragraph.
- Use simple, concise language. Why say “a number of” when you can say “some”?
- Make your text easy to scan. Break it up with sub-headings and bulleted lists.
- Use clear, descriptive titles instead of clever ones. Your reader will appreciate knowing exactly what your entry is about—and a search engine is more likely to see it.
Post by Amy Robertson, with help from Lisa Manfield, an SFU Continuing Studies instructor.
Image courtesy of Stock Exchange.