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Mack the Flack

Our blog, Mack the Flack, explores PR, journalism, and communications trends in the digital age

Words We Can Do Without in 2011

Lake Superior State University’s (LSSU) annual “List of Words to be Banished from the Queen’s English for Mis-use, Over-use and General Uselessness” (www.lssu.edu/banished) include some of Mack the Flack’s most hated:

1. Viral – anything popular, even for a microsecond, is “viral”. We’re sick of it.

2. Fail – LSSU flunks the word that describes anything and everything.

3. BFF – a friendship that lasts 10 minutes.

4. Wow Factor – leaves us unimpressed.

5. Man Up – verbing a noun doesn’t make you stronger.

6. Refudiate – time to repudiate Sarah Palin’s phoney word.

Learn useful, powerful and real words in Fundamentals of Public Relations.  www.sfu.ca/cstudies/pr or call 778-782-5093 or email pr-staff@sfu.ca

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