Turns out Twitter may be more addictive than booze, tobacco, caffeine, sleep and sex. A 2010 study of US college students forced to go 24 hours without a tweet found 72% of participants described the experience as everything from “physically and mentally distressing” to “isolating”.
Mack thinks we’re also addicted to the attention we get from social media.
From the guy who dumps his partner with a tweet from Tim Horton’s to Jason Russell’s (Kony2012 maker) viral YouTube activism video and subsequent personal meltdown, social media has become our (sometimes unwanted) attention drug of choice.
· 100 million active users tweet 250 million times a day, every day.
· The Japan earthquake created 5,530 tweets/second (tps).
· News of Beyoncé’s pregnancy generated 8,869 tps.
· 60 hours of video are uploaded to YouTube every second. 4 billion videos are viewed a day.
Learn about tweets, tube, texts and tactics of the addictive kind.
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