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Mack the Flack

Our blog, Mack the Flack, explores PR, journalism, and communications trends in the digital age

Oh ‘Academic’, Some Advice

Our own (SFU) experts at Beedie School of Business say the number of jobs in BC has rebounded since the 2008 global recession but university grads still face a tight labour market and lower starting salaries.

It’s getting tougher for grads to find good jobs, incomes are not rising and both the quantity and quality of jobs is falling, says a CIBC study.

Not so, writes someone named “Academic” on a news media site reacting to the gloomy news. The soon-to-be Vancouver university grad is certain his future is bright: “…I am fresh out of uni (sic) this summer, and I am looking to start at $50,000 at (sic) year not a cent less…”

Mack, worried about Academic’s poor grasp of English, as well as his/her out of touch salary expectations, has some basic, admittedly biased, advice for shiny new grads:

· Get real – the days of big starting salaries are gone, perhaps forever

· Keep learning – lifelong learning keeps you current, engaged and attractive to employers

· Specialize! The degree is today’s high school diploma; you’ll probably need additional specialized training

Learn about specialized PR training. Apply to our Public Relations Program


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