In my role as office manager, I review requests for internship
opportunities and employment. People want to work at Peak because they
are outgoing, influential, great communicators, have an eye for detail,
have had experience in media relations – all the things we’re looking
for. Surprisingly the majority of applications we receive are sent by
email with short cover notes. Very few candidates contact us directly.
As PR professionals, we pitch ideas and stories to media. We also
promote and sell our services to clients. We are the best at it because
we talk to people and persuade them to cover our story or give us their
business. We never just send an email.
If you seek a career with a top public relations firm, pitch yourself.
Demonstrate the skills you’ve put on your resume. Sell us.
Strong research skills: prove it
Spend time on the company website; know who you’re applying to, the key
Attention to detail: prove it
Proofread your resume for spelling, grammatical or formatting error.
Don’t have your resume stand out for all the wrong reasons.
Strong communication skills: prove it
Putting together an impressive resume and cover letter is a good start.
List only the experience that is relevant to working with us, or reword
your past experience so that it’s clear it will transfer to the new
role. Write an impressive cover letter. Call to arrange an informational
interview or better yet a meeting with someone in the firm who makes the
The interview, well that’s a topic for another day.