Mack offers two such recent campaigns that scream fail!
A Vancouver spa was beat up big time on social media after offering a free message to anyone who could prove they participated in the chaos and looting of the city’s Stanley Cup riot. The blow back from the public was swift and damaging, proving there is such a thing as bad publicity.
An Iowa-based convenience store chain launched a “morale-boosting” contest called “Guess the Next Cashier Who Will Be Fired”. Employees were told “secret shoppers” would be looking for employees out of uniform or providing lousy customer service and then recommending such employees be fired.
The prize for correctly guessing the next fired cashier was $10. The result – four employees immediately quit and the contest was cancelled.
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