Old habits die hard.
Habits help us through our day by eliminating the need to think about each and every step involved in ordinary tasks. Old habits are also notoriously difficult to break, especially bad ones like smoking and jaywalking.
But as communications devices and methods become more sophisticated some old style communications habits seem worthwhile.
Mack still uses a pen and paper to scribble notes before hitting the keyboard, he forgoes his computer’s digital calendar for a leather-bound appointment book, he uses yellow sticky notes to remember tasks and he still reads a printed newspaper every morning.
Does this make him and PR folks like him out-of-date in this new media world? Hardly, it helps him to accomplish routine tasks so he can better focus on the truly important things. Like repeatedly unsuccessfully loading the same software, hunting for misfiled emails and searching endless blogs and news websites for a specific story about a piano-playing cat.
Learn old and new communication habits in the SFU PR Certificate program. firstname.lastname@example.org