Nine out of 10 Canadians still trust traditional news media but only 1 in four think social media is a reliable source of information, according to the Canadian Media Research Consortium (www.mediaresearch.com).
Seems we like social media for “news alerts and alternative perspectives” but we still turn to newspapers, radio and TV (and their websites) for verification of news. The Consortium survey of the 1,682 randomly surveyed adults found 90% of respondents think traditional media should continue to expose “abuses of power by government and other powerful institutions”.
As an old print reporter Mack the Flack couldn’t agree more but he cautions the distrust of social media will decrease as a younger generation, raised on social media, begin to take over our traditional media.
The survey sort of backs up the old hack, uh, flack’s gut feeling.
“Young adults have more confidence in social networking sites and blogs than average, but they still rank them far behind established news sources,” says the report.
Learn how PR embraces both the traditional and social media as a communications one-two punch in the SFU PR Certificate program. firstname.lastname@example.org