Welcome to SFU.ca.
You have reached this page because we have detected you have a browser that is not supported by our web site and its stylesheets. We are happy to bring you here a text version of the SFU site. It offers you all the site's links and info, but without the graphics.
You may be able to update your browser and take advantage of the full graphical website. This could be done FREE at one of the following links, depending on your computer and operating system.
Or you may simply continue with the text version.

FireFox (Recommended) http://www.mozilla.com/en-US/firefox/
Netscape http://browser.netscape.com
Opera http://www.opera.com/

*Macintosh OSX:*
FireFox (Recommended) http://www.mozilla.com/en-US/firefox/
Netscape http://browser.netscape.com
Opera http://www.opera.com/

*Macintosh OS 8.5-9.22:*
The only currently supported browser that we know of is iCAB. This is a free browser to download and try, but there is a cost to purchase it.

Mack the Flack

Our blog, Mack the Flack, explores PR, journalism, and communications trends in the digital age

Archive for January, 2011

Bloggers are Male, Educated, Lazy

Tuesday, January 25th, 2011

According to www.mediabistro.com a study shows that bloggers are predominately male (2/3), university educated (75%) and lazy, most spending less than three hours a week actually blogging.

Mack the Flack feels it’s only fair to point out that, although guilty as charged, he does have a full time job, family, friends and dog-walking duties that keep him pretty busy.

Learn how hard you have to work in your PR career at SFU’s Public Relations Certificate Program.  www.sfu.ca/cstudies/pr or call 778-782-5093 or email pr-staff@sfu.ca

Advice for PR Students from PR Students

Tuesday, January 18th, 2011

Students from Temple University’s PR program prowlpublicrelations.blogspot.com have this advice for students new to the PR field. Mack the Flack agrees the advice is worth sharing.

Public Relations students Fall 2010

Public Relations students Fall 2010

1. Keep a lookout for blog posts and articles that discuss how people view public relations professionals and what our role is in the new media landscape. The question I keep in the back of my head when looking for this sort of information is: What does the ever-changing industry landscape mean for current college students as we enter the workforce?

2. Instead of controlling all information you give out, serve as a connector for your client as well as your media contacts. Being a connector means that you make connections that help people in ways that do not necessarily benefit your client.

3. Press releases aren’t dead but you need to specifically target the channels that will effectively reach your publics. Sending press releases to thousands of media contacts without a specific target is like sending a beauty industry client’s information to a men’s lifestyle magazine – not productive.

4. Stay in contact with the people you have formed relationships with. Correspond with them about things happening in your area of expertise over lunch or through a quick email or phone call. These conversations may have little to do with your client, but as mentioned before it is all about your connections.

Learn powerful PR career tips in SFU’s Public Relations Certificate Program 3 week practicum.  www.sfu.ca/cstudies/pr or call 778-782-5093 or email pr-staff@sfu.ca

Words We Can Do Without in 2011

Friday, January 14th, 2011

Lake Superior State University’s (LSSU) annual “List of Words to be Banished from the Queen’s English for Mis-use, Over-use and General Uselessness” (www.lssu.edu/banished) include some of Mack the Flack’s most hated:

1. Viral – anything popular, even for a microsecond, is “viral”. We’re sick of it.

2. Fail – LSSU flunks the word that describes anything and everything.

3. BFF – a friendship that lasts 10 minutes.

4. Wow Factor – leaves us unimpressed.

5. Man Up – verbing a noun doesn’t make you stronger.

6. Refudiate – time to repudiate Sarah Palin’s phoney word.

Learn useful, powerful and real words in Fundamentals of Public Relations.  www.sfu.ca/cstudies/pr or call 778-782-5093 or email pr-staff@sfu.ca

Seven Technologies Headed for the Scrap Heap

Thursday, January 13th, 2011

A New Year and time for a look at the latest “Dead Tech Walking” from CTV.ca

1. Camcorders and compact cameras – smartphones and BlackBerrys are taking their place. You can’t beat a slim device you can slip into your pocket that allows you to call, text, search for and photograph friends.

2. iPods and other portable music players just like cameras and camcorders smartphones are killing off the MP3 business.

3. Discs of all kinds –Downloaded music has killed off CD sales and downloadable movies and programs will do the same to the DVD business. Not a good time for HMV or Blockbuster.

4. GPS devices – if you didn’t get one for Christmas don’t worry. Smartphones are about to make them obsolete.

5. Answering machines voicemail is too slow. Texting, Facebook, Twitter and email are faster.

6. eBook readers The writing is on the tablet. eBook readers doomed to just reading books, will be replaced by tablets.

7. Watches, alarm clocks and wall calendars Ask anyone for the time, an appointment or a wake up call and you’ll know the cellphone has done in these old time tools.

Learn more about the latest Media Relations and Social Networking technology from our PR experts.  www.sfu.ca/cstudies/pr or call 778-782-5093 or email pr-staff@sfu.ca (more…)