We love interesting facts (rubber duck races raise millions of dollars for charity), we love did-you-know facts (the world’s largest rubber duck race, the Great British Race, involves 250,000 ducks), and we love fun facts (all the ducks from the Great British race would fill a local stadium so many times).
PR folks love facts for one reason. Journalists, bloggers and tweeters love them. It’s a great way to get the media’s, the online world’s and the public’s attention.
Mack rarely comes across a fun fact he doesn’t like but the other day he noticed a news story with a big fake fact – a fact one of Mack’s PR colleague’s calls “Things that make you go hmm.”
The fake fact – this summer’s Pride Parade in Toronto drew one million attendees. That’s 1,000,000 people crammed into a 2 km parade route in downtown Toronto. That’s one-fifth of the population of Greater Toronto.
A smart reader of Macleans.ca points out that fitting one million people into a 2 km route would require 25 people for each square metre of space, “…which four to five times as many as would physically fit”. In reality you can fit a maximum of seven people per square metre, and it’s very cozy.
So what’s the real fact? A maximum of 280,000 people crowded the very popular Toronto Pride Parade based on the parade route’s total surface area.
Learn about the use of facts, fun and serious, in the SFU PR Certificate program. email@example.com