A US TV host and bank have recently learned how quickly a social media message can turn around and bite you. Hard.
Melissa Bachman, a TV host and producer posted photos of herself on Facebook and Twitter posing behind a dead male lion she killed in South Africa.
Within hours, a furious online reaction forced Ms. Bachman to deactivate her Facebook and Twitter pages. “You, lady, are what’s wrong with the world”, was one sample tweet. Bachman was cut as a contestant from National Geographic’s Ultimate Survival Alaska show last year after 13,000 protested, calling her a “heartless trophy hunter”.
When JPMorgan Chase bank asked Twitter users to send questions to #AskJPM it didn’t go well. The bank gave up six hours later after receiving 6,000 nasty tweets such as “Can I have my house back?” and “Is it true “JPM stands for Just Pay More?”
The social media misstep is the latest woe for the bank currently facing at least eight US Justice Department investigations.