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The Wired Reporter

SFU's New Media Journalism Program

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Digital deadbeats

How one newspaper chain ruined its future by living in the past

Photo courtesy of The Failed Estate.

Just last month Fairfax, Australia’s largest newspaper chain, announced it would reduce its workforce by laying off 1,900 people.

Financial journalist Jim Parker has written an insightful blog entry about how Fairfax has been the author of its own demise. The company has bumbled and stumbled trying to stay current during the digital era. Parker blames it on clueless management that has never grasped the importance of keeping up with its readership.

Parker’s insights can be found on his blog The Failed Estate.

To learn more about digital journalism, enrol in the New Media Journalism Certificate program offered by Simon Fraser University Continuing Studies.

For more discussions and articles on digital journalism, go to SFU’s New Media Journalism on Twitter and Facebook .

This entry was posted on Monday, July 2nd, 2012 at 9:56 pm and is filed under Blogging, Closures, Digital Journalism, Fairfax, Journalism, Journalism School, New Media Journalism, Newspapers, Simon Fraser University, Social Media, The Failed Estate. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

One Response to “Digital deadbeats”

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