Print dollars replaced by digital dimes
The financial crisis for newspapers is not a viewership crisis. It is a revenue crisis.
That’s one of the points raised in a webinar this week that featured Tom Rosenstiel, director of the Pew Research Centre’s Project for Excellence in Journalism. The webinar, hosted by the Poynter Institute, discussed the findings of the 2012 State of the Media Report.
Let’s not go into lengthy detail to discuss the report, but instead, here are some of Rosenstiel’s interesting remarks:
• This is Year 16 of the digital revolution.
• People are accessing more news from news media sites as a result of mobile devices.
• People access news sites more frequently and longer on mobile devices than PCs.
• Newspaper websites see a spike in traffic between 10 p.m. and midnight, as viewers take a longer, more in-depth looks at news stories.
• Tablets like the iPad provide us with more of a print experience.
• Online subscriptions are gaining traction, with the New York Times boasting 400,000 subscribers.
• The high cost of printing and circulation will result in many newspapers offering online-only issues during the week and just one print issue on the weekend.
• 15 newspapers a year vanish.
• Online advertising is not growing at the rate print advertising is declining. As a result, newspapers are trading print dollars for digital dimes.
• The number of people who consume news using social media is low.
To learn more about digital journalism, enrol in the New Media Journalism Certificate program offered by Simon Fraser University Continuing Studies. Click here to register for a June 23 information session on the program.