YOUR ONLINE BRAND…..
Jason Alba, author of ‘I’m on LinkedIn ~ Now What???’ and founder of the career management website JibberJobber.com, gives 5 tips in creating a solid online brand!
1.Â Blog 3 Times A Week:
If you haven’t already established an online presence, Alba suggests the best way to show up on search engines and claim a significant amount of the first page of results is to have alot of content that’s comes up associated to your name.Â For example, get noticed and distinguish yourself from the other jobseekers by posting 3 times a week within your field, industry or profession.
2. Get Accounts on Google-Friendly Sites:
Create profiles on websites such as LinkedIn.com, Jobster.com and Emurse.com. Your profile should be: customized to a specific field or industry(like your resume), search-engine friendly, include plenty of targeted keywords to hook the interest of a hiring manager that is reading the post or searching the profile site.
3. Comment on Relevant Blogs:
Build some kind of name recognition by posting comments on a popular blog within your career, educational or passion area (ie. a business student majoring in finance, could comment on well-known finance blogs)
4.Â Keep it Clean:
Alba reminds people that their name is attached to these posts and online writing is difficult to “erase” and to avoid strong language or profanities, discriminatory comments, excessive whining and ultimately anything overally negative.
5. Substantiate Yourself:
In your online posts demonstrate you have experience or expertise on the topic your are writing about by providing evidence to sustantiate that claim.Â (ie. A computing science student pursuing a Webdesigner or Game Developer career within the hightech industry, may link to their personal website and online resume and portfolio)
This blog post was condensed from the ‘Brand You’ article written by Simon Payn in the jobpostings March, 2008 edition.Â If you would like to read the entire article and/or other career-related titles, pick up your own copy at SFU Career Services, MBC 0300 ~ Burnaby Campus!