schedule of lectures and assignments
English 104W-1117, Introduction to Prose Genres
Media and the Masses: Social and Mass Media, and Messaging as Prose Genres
Dr. Paul Matthew St. Pierre
Lectures MW, 13.30 – 14.20, C 9001
Office: AQ 6115; M 15.30-16.30, W 9.30-10.30, & by arrangement
778-782-5360 (office), 778-865-1936 (iPhone), 1-250-333-8525 (home)
stpierr@sfu.ca, salopean@me.com, http://pmstpierre.com
Twitter: @snedshill, Facebook: Paul Matthew St. Pierre, Google+
Linkedin: http://ca.linkedin.com/pub/paul-matthew-st-pierre/35/272/153
Blog: http://blogs.sfu.ca/courses/fall2011/engl104w
Twitter hashtag: #EnglWONOVER
MyCommunicationLab: http://www.mycommunicationlab.com
Online Lecture Audio-Recording: www.sfu.ca/itservices
Maillist: engl104w-d100-fall11@sfu.ca
Tutorials:
Paul Matthew St. Pierre: D1.01 (virtual)
Marc Acherman (macherma@sfu.ca): D1.02, D1.04
Haida Antolick (hma18@sfu.ca): D1.03, D1.05
Sarah Aplas (saplas27@gmail.com): D1.06, D1.08
Pavlina Cerna (pca36@sfu.ca): D1.07, D1.09
Cris Costa (cca95@sfu.ca): D1.12, D1.15
Ben Gehrels (bgehrels@sfu.ca): D1.10, D1.13
Joe Pooley (joe.pooley@gmail.com): D1.11, D1.14
REQUIRED TEXTS:
Marshall McLuhan, Understanding Media: The Extensions of Man, ed. Terrence Gordon
(MIT Press)
J. Charles Sterin, Mass Media Revolution (Pearson Education)
SCHEDULE
Week 1 Sep 7
Digital Orientation
I. Introduction to Today’s Mass Media
Week 2 Sep 12, 14
McLuhan, Understanding Media: Part 1 (ch 1-7)
Sterin, Mass Media Revolution: “1. Introduction to Today’s Mass Media” AND “2. Mass Media: A Brief Historical Narrative”
Week 3 Sep 19, 21
McLuhan, Understanding Media: Part 2 (ch 8-33)
Sterin, Mass Media Revolution: “3. Media Technologies and the Dynamics of Change”
II. The Evolution of Media Content and Platforms
Week 4 Sep 26, 28
Sterin, Mass Media Revolution: “4. Print Media”
Week 5 Oct 3, 5
Sterin, Mass Media Revolution: “5. Music and Radio”
Week 6 Oct 12 (N.b., no meeting Oct 10, due to statutory holiday)
Sterin, Mass Media Revolution: “6. Film and Television”
Week 7 Oct 17, 19
Sterin, Mass Media Revolution: “7. New Media”
III. Media Business, Economics and Regulation
Week 8 Oct 24, 26
Sterin, Mass Media Revolution: “8. Advertising and Public Relations”
Week 9 Oct 31, Nov 2
Sterin, Mass Media Revolution: “9. Media Industry”
Week 10 Nov 7, 9:
Sterin, Mass Media Revolution: “10. Media Bias” AND “11. Mass Media Law and Ethics”
IV. The Media Experience and You
Week 11 Nov 14, 16
Sterin, Mass Media Revolution: “12. The Power of Photography in Mass Media”
Week 12 Nov 21, 23
Sterin, Mass Media Revolution: “13. Journalism in the Digital Millennium”
Week 13 Nov 28, 30
Sterin, Mass Media Revolution: “14. Media Impact on the Global Stage”
Week 14 Dec 5
Sterin, Mass Media Revolution: “15. Stories of Diversity in American Media”
ACHIEVABLE LEARNING OUTCOMES:
• essay writing and self-editing competence/excellence
• comprehensive knowledge of history, theory, and practice of mass and social media
• concentrated knowledge of information theory
• insight into social messaging as contributing to new digital prose genres & mass media
• experience w/ interactive/collaborative learning, independent thinking, critical agency
ASSIGNMENTS/EVALUATION
• 1 Blog Essay (1600 bits) with one revision 20%
• 1 Print Essay (1000-1500 words each) with one revision 30%
• Participation 10%
• 3-hour Final Examination, Friday, Dec 16, 15.30-18.30 40%
N.b.: Late assignments will be penalized by 1/3 of a letter grade per day late.